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| Ομιλία: BMW Group Press Conference, Auto Shanghai 2015 |
BMW Group Press Conference, Auto Shanghai 2015
Mr. Karsten Engel
Last month, we were very proud to hand over the two millionth BMW in China. This was a significant milestone for us and we look forward to welcoming even more customers to the brand in the future.
Today, we are delighted to present some very important new models in Shanghai. These clearly reflect the BMW Group’s confidence in, and commitment to the future of the Chinese market.
As a successful company and a corporate citizen, BMW will remain firmly committed to social responsibility in China. In the past 7 years, our “Warm Heart Fund” has involved a significant amount of customers and dealers in public-service activities. Including youth traffic education programs, BMW has helped around half a million people. This is an integral part of our dedication to build a strong foundation for the future.
In 2015, the BMW Group aims to achieve sustainable growth in China, which is aligned with the outlook of the Chinese market. We will continue to focus on the quality of business and customer satisfaction. The growth of the BMW Group in China this year will be driven by our highly attractive product portfolio, which will be enhanced by more than 10 new and revised models.
I would like to highlight that BMW is in a good position to tap into the fast-growing premium SAV and premium compact segments in this market. And you will see more on that very soon.
Our business will also be driven by our highly appealing brand. I’m very proud that our customers continue to perceive the BMW brand as the hallmark of innovation, passion and sustainability.
Let’s now begin with a unique expression of Sheer Riding Pleasure on two wheels – the latest generation BMW S 1000RR, which is setting new standards in the super-sports motorcycle segment. With even sharper performance and particular attention on rider-friendliness, the new S 1000 RR excels in every respect. It will continue to defend its position at the top of the super-sports segment!
2014 was a very successful year for BMW Motorrad. This year we plan to build upon this success and introduce another 7 new models, including the S1000RR. This will bring our product offer in China to a total number of 16 different models, which covers customer demand in all segments.
Now I would like to hand over to Dr. Ian Robertson. Thank you very much!
Dr. Ian Robertson
Ni men hao ladies and gentlemen!
It’s great to be back in Shanghai.
China’s combination of strong tradition and a focus on the future is the same blend of qualities that underpins the success of BMW. Our ties with China are long-standing and we will continue to heavily invest in this market. Over the last five years we have invested more than two billion euros in our Chinese plants.
Annual production capacity will increase from 300,000 to 400,000 units in the next years and we are going to double our range of locally produced models from three to six.
As the world’s leading premium car company, our customers expect us to fulfill their individual wishes and demands.
And given the high demand for BMW vehicles worldwide, we are truly “spot-on” with our product portfolio. The BMW Group just achieved its strongest ever first quarter in sales worldwide. We are very pleased to have achieved solid growth in our key regions of Asia, America and Europe. We’re confident that the new models we’re presenting today will further drive that momentum.
Time and again, BMW has paved the way by creating new segments with truly innovative vehicles. The most recent example is right here - celebrating its Asia premiere in Shanghai.
Ladies and Gentlemen, the BMW 2 Series Gran Tourer!
This is the world’s first premium Multi Purpose Vehicle – the first premium seven-seater in the compact segment. It combines the best of BMW engineering in terms of quality, dynamics, design and safety with great space and flexibility. No other MPV handles, corners or feels as secure as the BMW 2 Series Gran Tourer.
It was designed to maximize space for both passengers and cargo. It offers ample headroom and the panorama roof also enhances the luxurious feeling of “spaciousness”.
With three rows of seats, it can take seven passengers. We are certain that customers will appreciate the ease of adjusting the seats, the elevated seating position, and the intelligent storage options.
And, the Gran Tourer has more safety and connectivity features than any other vehicle in its segment. It offers full-colour Head-up Display, Adaptive Cruise Control and Park Assistant, just to name a few.
We believe that this is a vehicle customers have been waiting for and that there is much potential here in the Chinese market.
Earlier on I talked about how creating new segments is part of BMW’s DNA.
Back in 1999, we celebrated the launch of a brand new concept for premium vehicles: the BMW X5. The BMW Group made the bold decision to create a new premium segment - the Sports Activity Vehicle - and hasn't looked back since.
“The boss” has been delivered to over 1.5 million customers since its debut.
Today, we are entering a new chapter with the BMW X5. We are fulfilling the needs of customers who desire the benefits of a full-size SAV, with zero-emission driving.
I am delighted to present you with the World Premiere of the BMW X5 xDrive40e.
We are very proud of this car. It combines the best of both worlds: the versatility and luxurious ambience of a full-size SAV, together with outstanding efficiency.
It is a great example of how our core models are benefitting from the technology and know-how transfer from BMW i.
Over the long term, we plan to offer every BMW model as a plug-in hybrid version.
China has the potential to become the world’s largest market for new energy vehicles.
As the leader in sustainable mobility, the BMW Group will continue to drive this field forward.
Let’s take a closer look at the BMW X5 with eDrive technology. Driven by a four-cylinder petrol engine with BMW TwinPower Turbo technology and a synchronous electric motor, it provides both a sporty and efficient ride.
The figures speak for themselves:
Only 3.3 liters of fuel consumption per 100 km
Emissions of just 77 g CO2/km
With 313 horsepower!
In electric mode, the BMW X5 xDrive40e offers a range of up to 31 km and a top speed of 120km/h. The intelligent hybrid powertrain control ensures that the engine and the electric motor work together in perfect unison.
The lithium-ion battery is housed under the rear luggage compartment, so there’s no compromise on luggage space. Charging the battery is easy. Simply charge at home from a standard outlet or take advantage of faster charging with the BMW i Wallbox or a public charging station. With BMW 360° ELECTRIC, customers are offered an holistic service concept - covering everything from the supply and installation of the charging station to maintenance, advice and other services. BMW will ensure that customers have everything they need to charge their cars from home.
Catering to customers’ demand for an SAV, as well as emission-free driving, we’re very confident that this vehicle will be a big success here in China and worldwide.
It’s already caught the eye of Hollywood producers. We’re thrilled to once again be involved in a Blockbuster “Mission: Impossible – Rogue Nation” with cutting-edge BMW vehicles, such as the BMW X5 xDrive40e.
Thank you!
Έγγραφα για download:
BMW_Shanghai_Auto_2015_Press_Version_EN (DOCX, EN , 254,1 KB)
Peter Schwarzenbauer:
Ni men hao Ladies and Gentlemen and thank you for your warm welcome! I’m delighted to be back in Shanghai!
Shanghai is without a doubt one of the most cosmopolitan and vibrant cities in China. On the international stage it is a hub for fashion, culture and trends. MINI thrives in such a city because it too is always on the pulse and ahead of the trend curve. And once again MINI has taken an emerging trend, made it stylish and brought it into the car environment. More on that soon, but first a quick update on MINI worldwide.
MINI has had a great start this year. Our first quarter global sales were impressive: with a new all-time high in the number of cars sold. More than 74,000 customers got behind the wheel of a new MINI so far this year. This is an increase of more than 28 per cent compared with the first quarter of 2014.
China plays an important role within the brand’s global success. More than 30,000 Chinese customers chose MINI last year. I would like to thank all our MINI fans in China for their trust and for making China the brand’s fourth-largest market, after the US, the UK and Germany.
We aim to continue this success story together in the year 2015 and beyond.
This will be driven by the brand’s youngest model line-up in years. This year’s highlight is certain to be the unveiling of the new MINI Clubman. I’m really looking forward to this car! Its fresh, modern design and extra flexibility will give the brand another major boost.
For over 55 years, MINI has continuously set new standards and been a trendsetter in the automotive world. In 2015 connectivity and digitalisation of all aspects of life are top priorities for consumers. Wearable technology is one of the most exciting areas in the consumer tech scene. In the vision I will present to you now, MINI takes the concept of smart glasses a step further, taking the benefits of “augmented reality” to a whole new level by merging real and virtual worlds in and outside the car.
I am delighted to celebrate the world premiere of MINI Augmented Vision with you today.
MINI Augmented Vision is the very first data eyewear to project vehicle information directly into the driver’s field of vision. In combination with MINI Connected, this offers a really cool way to experience the advantages of augmented reality in the car.
The driver sees the desired information in an intuitive way. The main advantage of this “see-through technology” is that drivers don’t have to take their eyes off the road: The glasses superimpose relevant data on the reality of the road – but, unlike other data eyewear, always remain transparent.
What can these glasses do? First: They act like a wearable head-up display. They show the navigation directions with arrows, they show the speed of the car and current speed limits, all in the primary field of vision.
Where the glasses become really ‘smart’ is when they highlight points of interest on your route. This could be a new restaurant, or a cinema showing the latest releases, and then you could be directed by the glasses to the nearest parking spot. But the most ground-breaking feature is the x-ray view, which makes the side panel of the car appear transparent. The Augmented Vision technology provides a virtual view through parts of the vehicle, meaning the end of tricky blind spots when turning a corner.
After you’ve parked the car, the glasses can be worn to complete your journey, navigating you on foot to your destination. In a city the size of Shanghai this means that you and your MINI will never get lost. These smart glasses by MINI will give you a glimpse of the future of driving, today.
Ladies and Gentlemen,
Now I’d like to come back to the present.
As you all know, MINI can look back on a long motorsport tradition. It is still a true sporting icon, we are very happy about four consecutive wins at the legendary Dakar Rally. For all our customers who want to experience racetrack feeling on the road, we offer our John Cooper Works range. Today, we have brought along the newest member of this high-performance family.
Please join me in welcoming the most powerful MINI ever built, the new MINI John Cooper Works, and the global Head of MINI, Sebastian Mackensen.
Sebastian Mackensen
Ladies and Gentlemen,
It’s great to be back in Shanghai!
Two years ago, we presented the first John Cooper Works model for the Chinese market. Today I am delighted to celebrate the Chinese premiere of the all new MINI John Cooper Works with you! I know that the motorsport fans among our customers are eagerly awaiting this car. Our highly-exclusive John Cooper Works models are becoming more and more popular here in China. This is reflected in a strong increase in sales figures last year. I am very confident that models like this will thrill our motorsport fans and win new customers for John Cooper Works.
This car is in a league of its own, and undoubtedly the best sports car in its segment. Under the bonnet, you’ll find the most powerful engine ever used in a MINI. It offers a maximum output of 231 hp and maximum torque of 320 Newton metres. This makes for impressive acceleration: The new model has a zero-to-100 time of only 6.1 seconds. We have increased the cubic capacity, output, sprint performance and torque considerably. At the same time, we’ve reduced fuel consumption by almost 20 percent! Our engineers have used only the best of the best here, applying technologies direct from motorsports.
The new MINI John Cooper Works is a fantastic new addition to our established motorsports range.
2015 is going to be a MINI year! I am looking forward to it.
Έγγραφα για download:
MINI_Press_Conference_Auto_Shanghai_2015_EN (DOCX, EN , 255,88 KB)
MINI Press Conference, Auto Shanghai 2015
Peter Schwarzenbauer:
Ni men hao Ladies and Gentlemen and thank you for your warm welcome! I’m delighted to be back in Shanghai!
Shanghai is without a doubt one of the most cosmopolitan and vibrant cities in China. On the international stage it is a hub for fashion, culture and trends. MINI thrives in such a city because it too is always on the pulse and ahead of the trend curve. And once again MINI has taken an emerging trend, made it stylish and brought it into the car environment. More on that soon, but first a quick update on MINI worldwide.
MINI has had a great start this year. Our first quarter global sales were impressive: with a new all-time high in the number of cars sold. More than 74,000 customers got behind the wheel of a new MINI so far this year. This is an increase of more than 28 per cent compared with the first quarter of 2014.
China plays an important role within the brand’s global success. More than 30,000 Chinese customers chose MINI last year. I would like to thank all our MINI fans in China for their trust and for making China the brand’s fourth-largest market, after the US, the UK and Germany.
We aim to continue this success story together in the year 2015 and beyond.
This will be driven by the brand’s youngest model line-up in years. This year’s highlight is certain to be the unveiling of the new MINI Clubman. I’m really looking forward to this car! Its fresh, modern design and extra flexibility will give the brand another major boost.
For over 55 years, MINI has continuously set new standards and been a trendsetter in the automotive world. In 2015 connectivity and digitalisation of all aspects of life are top priorities for consumers. Wearable technology is one of the most exciting areas in the consumer tech scene. In the vision I will present to you now, MINI takes the concept of smart glasses a step further, taking the benefits of “augmented reality” to a whole new level by merging real and virtual worlds in and outside the car.
I am delighted to celebrate the world premiere of MINI Augmented Vision with you today.
MINI Augmented Vision is the very first data eyewear to project vehicle information directly into the driver’s field of vision. In combination with MINI Connected, this offers a really cool way to experience the advantages of augmented reality in the car.
The driver sees the desired information in an intuitive way. The main advantage of this “see-through technology” is that drivers don’t have to take their eyes off the road: The glasses superimpose relevant data on the reality of the road – but, unlike other data eyewear, always remain transparent.
What can these glasses do? First: They act like a wearable head-up display. They show the navigation directions with arrows, they show the speed of the car and current speed limits, all in the primary field of vision.
Where the glasses become really ‘smart’ is when they highlight points of interest on your route. This could be a new restaurant, or a cinema showing the latest releases, and then you could be directed by the glasses to the nearest parking spot. But the most ground-breaking feature is the x-ray view, which makes the side panel of the car appear transparent. The Augmented Vision technology provides a virtual view through parts of the vehicle, meaning the end of tricky blind spots when turning a corner.
After you’ve parked the car, the glasses can be worn to complete your journey, navigating you on foot to your destination. In a city the size of Shanghai this means that you and your MINI will never get lost. These smart glasses by MINI will give you a glimpse of the future of driving, today.
Ladies and Gentlemen,
Now I’d like to come back to the present.
As you all know, MINI can look back on a long motorsport tradition. It is still a true sporting icon, we are very happy about four consecutive wins at the legendary Dakar Rally. For all our customers who want to experience racetrack feeling on the road, we offer our John Cooper Works range. Today, we have brought along the newest member of this high-performance family.
Please join me in welcoming the most powerful MINI ever built, the new MINI John Cooper Works, and the global Head of MINI, Sebastian Mackensen.
Sebastian Mackensen
Ladies and Gentlemen,
It’s great to be back in Shanghai!
Two years ago, we presented the first John Cooper Works model for the Chinese market. Today I am delighted to celebrate the Chinese premiere of the all new MINI John Cooper Works with you! I know that the motorsport fans among our customers are eagerly awaiting this car. Our highly-exclusive John Cooper Works models are becoming more and more popular here in China. This is reflected in a strong increase in sales figures last year. I am very confident that models like this will thrill our motorsport fans and win new customers for John Cooper Works.
This car is in a league of its own, and undoubtedly the best sports car in its segment. Under the bonnet, you’ll find the most powerful engine ever used in a MINI. It offers a maximum output of 231 hp and maximum torque of 320 Newton metres. This makes for impressive acceleration: The new model has a zero-to-100 time of only 6.1 seconds. We have increased the cubic capacity, output, sprint performance and torque considerably. At the same time, we’ve reduced fuel consumption by almost 20 percent! Our engineers have used only the best of the best here, applying technologies direct from motorsports.
The new MINI John Cooper Works is a fantastic new addition to our established motorsports range.
2015 is going to be a MINI year! I am looking forward to it.
Έγγραφα για download:
MINI_Press_Conference_Auto_Shanghai_2015_EN (DOCX, EN , 255,88 KB)
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